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BrainJump brings together the documented record with the rationale, trade-offs and judgement behind past decisions, then makes that available in the workflows where teams plan, brief and decide.
Speak with usThe decision rationale: trade-offs, exceptions, judgment calls, application logic, escalation rules.
What was written: strategies, frameworks, policies, prior decisions, meeting notes, emails, Slack, docs.

We capture operator know-how. Then we activate it where teams plan, brief and decide. Better decisions, less bottleneck.
Every answer carries the rationale, trade-offs and exceptions behind it, not just the document but the judgement that shaped it.
Make scarce senior judgement reusable across teams, markets and time zones, without adding another meeting or bottleneck.
Make the know-how of those who've been there, done that, available to those doing the work today.




Founded by Amit Singh, after 20+ years leading marketing for some of the world's largest consumer brands across Europe, the US and Asia. BrainJump exists because he spent two decades watching the reasoning behind good decisions disappear the moment it left the room.
Built by people who've designed and shipped machine learning systems, so the reasoning layer is engineered, not prompt-engineered.
We model how expert decisions are actually made: the heuristics, trade-offs and biases, not just the artifacts they leave behind.
Designed with senior marketing and commercial leaders who have lived the decisions BrainJump is built to scale.
Founder-led. Science-grounded. Built for how real decisions happen.
Founded by Amit Singh, after 20+ years leading marketing for some of the world's largest consumer brands across Europe, the US and Asia. BrainJump exists because he spent two decades watching the reasoning behind good decisions disappear the moment it left the room.
We're starting with consumer-brand marketing teams. If you are trying to scale valuable in-house know-how, or reduce the decision load on a small number of senior leaders, let's talk. We work with a small number of design partners on high-stakes use cases where better reasoning can improve both execution quality and leadership leverage.